Writing and publishing in the digital age

4200 is the Magic Number

Writers, do you want to make a full-time living from your writing? All you have to do is sell 4200 books a month! I know that number seems large, but look at your potential marketplace. How many readers are there in the world? There are several.

OK, so there’s nothing particularly magical about 4200, but I was curious earlier so I asked myself a question. How many books would I need to sell to make $5000 per month? Why 5k? It seemed like a good round number. For some, that will be plenty. For others, they’ll need a bit more. It depends on all kinds of things, so we’ll just stick with the $5000 round number.

How did I get to 4200 books? I took two price points, averaged them, and did some basic arithmetic. I used Amazon’s royalty rates in my calculation, because they are going to be the biggest chunk of your book selling income. At least for now.

If I sell 4200 books at both $0.99 and $2.99, I can expect around $5k worth of gross cash flow. Bear with me, because this isn’t scientific at all. There are several assumptions here, but I was just playing with numbers, so lets roll with it. There’s a point…I swear.

Assuming I sell an equal number of books from both of those price points, I will have an average royalty payout of $1.21 per sale (rounded down to be conservative…it’s really 1.215). $5000 divided by $1.21 is 4133 (rounded up) books. So let’s just throw in a few more and round the total sales figure up to 4200.

If you sell books at different price ranges, like $2.99, $3.99, and $4.99, in equal amounts, you need to sell even fewer copies. Those price points will give you an average royalty rate (again, using Amazon’s 70% payout) of $2.78. $5000 divided by $2.78 is 1799 books.

Think about how many readers are out there. YOU CAN DO THIS. It’s a basic numbers game. If you write enough books so that you have one or some that sell for the above-mentioned average royalty payouts, in the mentioned quantities, you can do this. You can make a full-time living as a writer. All you have to do is sell enough each month.

Can you sell 4200 inexpensive books to an army of cheap-ass readers each month? Can you sell 2000 competitively priced books to an army of averagely-financed readers? I think you can. I think I can. What do you think?

Sepulcher Unbound – Book One – Excerpt

Sepulcher Unbound Book OneThe shade shot its left elbow out and connected with Nellis’ chest, sending him flying back into the wall next to the non-functioning fireplace. The shade wasn’t carrying any weapons, but it didn’t need them.

Suze took a step toward Nellis, who was struggling to regain his footing after being slammed into the wall.

Jonathan, not wanting to waste the distraction Nellis inadvertently caused, hit the shade in the back. He threw his whole bodyweight at it and wrapped his arms around its chest. They both went down, crashing into the table he was sitting at just a few moments before.

Suze took a half step back, and then kicked her foot out. Before it connected with the shade, who was now on top of Jonathan, the creature vanished and immediately reappeared behind Suze.

Zoe was still by the bar, watching. “Behind you,” she yelled.

Suze jumped forward as she looked back. The shade’s arms just missed closing around her throat.

Nellis was up by the wall, and swung at the shade with a chair when Suze was out of the way. The chair connected and sent the shade falling back into the wall. Hitting it was like hitting a brick wall. The strike was effective, but Nellis’ hands reeled from the vibrations of the strike. The wooden chair was cracked, and would just break if he used it again, so Nellis tossed it to the ground.

Jonathan was up and ready for another strike. He kicked his leg out and struck the shade’s left knee as it struggled to gain footing for another attack after falling back into the wall. It went down to one knee and turned its head toward Jonathan, baring its teeth.

Suze picked up another one of the chairs and swung it hard while the shade growled at Jonathan. She connected with its face. The chair broke into several pieces as the force of her strike cracked open its semi-translucent cheek. Its head hit the wall so hard there was a dent in the drywall, and a fresh crack ran two feet up the wall. A clear viscous liquid oozed from the shade’s wound. It lay there, apparently dazed.

“We’re not going to be able to kill this thing with chairs,” Jonathan said.

“What the hell is it? I think it’s after me,” Suze said.

“It’s a shade, and we’ve got to go now,” Jonathan said as he backed away, toward the door.

Nellis and Suze hesitated, looking at each other, and then to the shade. It was starting to move its arms around.

“We have to go,” Jonathan said to them. He turned to Zoe, who was standing against the bar, looking unsure of the situation but not scared. “Zoe…”

“It’s getting up!” Zoe said as she pointed past Jonathan.

The three looked back and then toward the front door. “Let’s go,” Nellis said.

“Come on, you can’t stay here.” Jonathan said to Zoe as he grabbed her wrist and pulled her along, out the front door.

The four of them got in Nellis’ truck. As Nellis put the it in reverse and started to turn around in the small parking lot, he heard a crash and looked up. The shade was up and moving toward them, after bursting through the front window instead of using the already open and broken doorway.

“Goddammit, move!” Suze said.

“I’m going,” Nellis said as he put the truck in drive and slammed on the gas.

“It’s going to catch us,” Zoe said calmly from the back seat.

Jonathan looked at her. “No, we’ll be fine if we can get far enough away.”

As soon as those words came out of his mouth, the shade landed on the roof of the moving vehicle. It landed, and then reached in, grabbing at Zoe.

“Shit. Hold on!” Nellis said as he slammed on the brakes. Everyone lurched forward. Suze reached for the grab handle and put her left arm out in front of her, hitting the dashboard hard with the palm of her hand. Zoe and Jonathan both fell forward into backs of the front seats. No one had the time or inclination to put on their seat belts.

The shade rolled off and landed in front of them.

“Hit it,” Jonathan yelled from the backseat.

Nellis put the gas pedal to the floor and the truck surged forward. The left tires each ran over the shade, giving a sickening yet satisfying bump to the ride. “Got it,” he said.

They drove on. Nellis kept glancing at the rear view mirror. There were no other cars around. It was late morning, and no one was on the road. Suze, Jonathan, and Zoe watched out the back, looking for any threat.

“Shit,” Suze said.

“What?” Nellis asked as he looked in the rear view mirror, and the turned his head to look out the rear window. “Oh.”

The shade got up and stared at them. They must have been too far away, because it ran off the road, to the right, and out of sight.

“What the hell?” Jonathan turned back to the front. “Suze, is there anything you’re not telling us?”

She turned around in her seat to face Jonathan. Her expression was a mixture of anger and confusion. “No, nothing. I think that thing was after me, but I don’t know why. Are you saying this all has to do with me, or with my father? I think it’s pretty odd that my father is murdered by zombies, and then some super zombie ghost whatever thing comes after me in a coffee shop. What the fuck was that thing?”

*****

Pick the book up for your Amazon Kindle device or app: Sepulcher Unbound – Book One

My Amazon KDP Select Serial Novel Experiment

Amazon’s KDP Select program hasn’t been around all that long (as I’m writing this), but it’s already got a lot of writers scared. I am not one of them, so I’m going to throw all my eggs in one basket for now and see what happens.

It’s the whole eggs in one basket thing that has some people running, screaming madness. When you sign up for the program, you agree to Amazon’s exclusive distribution of your ebook. That means no Smashwords, Barnes & Noble, iBookstore, etc. Right away, this looks bad. Shouldn’t writers want to get their work in front of as many eyes as possible?

In theory, yes absolutely. But will putting your book out on all those platforms actually get your work to more readers? The reality is that you’re still going to get lost in the shuffle, categories, and mass of other books and writers out there, regardless of platform. So I say let’s throw all our eggs in one basket for a while and see what happens.

KDP Select includes a 90 day contract, which auto-renews until you tell it to stop. That’s three months of Amazon exclusivity for your enrolled title. Personally, I don’t mind that. At least not right now. As I write this, I would categorize myself as a new writer. I’m not new to writing, but I’m new to writing and publishing fiction to the public at large. I’m not quite, sadly, to the “new and emerging” writer phase. I’m hoping that jumping in with KDP Select will help out with the emerging part. And then I can skyrocket to the Oprah-rich stage of my career.

Actually, I’d be happy with “middle class working writer.” You know, someone who writes stuff for a living, pays taxes, and generally contributes to our society and global culture. But enough of that, how will this little non-scientific experiment help?

If I were to put a book up everywhere I could, in all the major stores, I would have one big problem. Promotion. I don’t have a popular blog with 150k RSS subscribers, or a newsletter with 20,000 subscribers and an 80% open and 40% click-through rate. I got nothin’. How would putting my book in all the stores help get it in front of more actual readers? I’d still be lost in the mix without a powerful promotions engine.

Enter KDP Select, my foot in the door. In case you didn’t click that link above, and don’t know what the benefits are, it can be boiled down to free promotion days, and the Kindle Owners’ Lending Library. I get to give my book away for free, to anyone, for 5 of the 90 days agreement, and I get paid if someone borrows my book with their Kindle device.

The lending library is a pretty big deal, because of the money. And it’s pretty cool. Here’s how Amazon puts it (see link above):

“Your share of the Kindle Owners’ Lending Library Fund is calculated based on a share of the total number of qualified borrows of all participating KDP titles. For example, if the monthly fund amount is $500,000, the total qualified borrows of all participating KDP titles is 100,000, and your book was borrowed 1,500 times, you will earn 1.5% (1,500/100,000 = 1.5%), or $7,500 for that month.”

It seems logical to me to put my books into this program, because it will help get my work in front of more readers, and faster, than if I were to slave away with online promotion activities. Starting from zero, the bottom, nothing…I’ve got quite an uphill battle. Why not let Amazon take some of the load off my back in exchange for a window of exclusivity?

What I’m going to do is publish all six parts of my serial novel with KDP Select, ignoring everyone else, and focus all my energy on this platform.

This past Tuesday, May 8, I had a free promo day for part one of Sepulcher Unbound. Over 100 people downloaded a free copy. That might not seem like much, but most of them were complete strangers to me. They weren’t from my Twitter followers or my Google+ circles. I had a few from those sources, and from Facebook (I use Google’s link shortening service to track links), but most were not from anyone I instructed to download the book. That means complete strangers who use Amazon and the Kindle platform to read downloaded my book. Would that have happened with Barnes & Noble, or iTunes?

I’m throwing all my eggs in one basket, because that basket is pretty robust, and I don’t think it’s going to break. Later on, I’ll experiment with other platforms. Oh, and go get my book!

Not a Big Enough Paycheck

What if what you love to do doesn’t pay enough? Here’s the scenario: you’ve found something you love to do, and it generates income, but you still can’t make ends meet. Start with your basic living expenses, tack on the ridiculous cost of gasoline making everything more expensive than it used to be, and you’ve got a lot of money to come up with each month.

Does what you love make enough money? Sometimes, it won’t. So how do you fix that? The way I see it, you’ve got three basic options.

1. Get another job. If your work doesn’t make enough money, a quick fix could be to get another job. I’m not talking about giving up what you love, but adding another task. Get a part time job, or a full time job…just whatever your financial situation requires.

2. Increase your workload. Instead of getting a side job to fill in the money gaps, you do more of what you love to do. If you create websites, for example, take on a few extra projects each month. Sure, your workload will be increased, but you’ll be generating more income.

3. Offer a product or service complimentary to your primary love. If you make money as a writer, but not enough, offer your experience to other writers with a range of services. You could design book covers, edit manuscripts, perform ebook format conversions, provide marketing consultation, etc.

Working as a writer presents many challenges in the currently-evolving publishing landscape. Sometimes you’re just not making enough cash. I know I’m not right now. Do what you have to do to support yourself or your family. Who knows, you might actually like some of these side jobs and keep them going even when your financial burdens pass.

I should also mention that some financial woes are short-lived. You should probably just ride these out. Make sure you’ve got enough cash savings to either take care of an unexpected bill, or stay afloat during a dry spell.

Writing is an Iterative Process

As I get ready to do the initial read-through of my new book’s first draft, I have to remind myself that it’s OK if the writing is so bad I’m embarrassed. Writing is iterative.

I’m not just talking about the fact that everyone’s first drafts are steamy piles of shit. I’m talking about repeating the editing process until you’re ready to ship. Sometimes you’ll get it right on the third pass. Other times, you’ll need to go again and again until your work is right — just how you want it to tell the story you’re trying to tell.

Open up your draft and iterate.

Create Detailed Outlines for Your Prose

The writing isn’t always going to like honey from your brain. Sometimes you’ll have to push it out, while at other times you’ll have to gently coax it out. Do yourself a favor and plan like a psychotic master criminal.

Let’s say you’re an expert at making beefy jerky, and you want to write a how-to article aimed at beginners. You’ve made so much jerky over the years, you could write a beginner-level article blindfolded if you could only find the keyboard. When you sit down to write, the words and steps just flow through you, since you’ve done them so many times before. That’s what makes you a jerky expert.

Prose doesn’t always work like that. If you don’t know your story like the guy in that fictional jerky scene above, the writing won’t be such an easy task. Some scenes will flow through your fingers to your keyboard and screen like melted butter dripping on [insert something you find delicious]. At other times, however, your writing will stall.

Being a fiction writer means you get to make stuff up. To make up really good stuff, you need to take time to craft the details. Having to do that mid-draft, while acceptable, can slow down your progress. Why not make the writing easier by planning before you start to write your draft?

Plan a lot. Plan everything you can think of. Create an extensive outline in whatever format you prefer. Do this, and the process of writing will go smoother. Sure, there will be hiccups, and you’ll feel the need to rework scenes while you write them, and that’s normal. But just because it’s normal to do it doesn’t mean you should spend all of your time doing that.

My professional background is computer programming. Without sufficient planning, software sucks. It’s buggy, it might be missing key functionality, and you end up having to redo a lot of work. Writing is similar.

Plan your story,  your characters, and your scenes meticulously, and your writing experience will be filled with more awesome than frustration.

Your Ebook Cover Images Should be Awesome

Your ebook cover images should be awesome. If they aren’t awesome, they should at least be decent, but hopefully be in the “pretty good” territory. Why should you take the time and energy to do this?

Simply put, great cover images help sell books. I know that a book is more than its cover image, but it’s often the first thing a reader will see when shopping for something new to read. You’ve got genre, title, author, and the cover image. When you’re browsing books online, you won’t have much information to go on.

If the reader sees something that looks good, they’re more likely to learn more about it. First they see your book, and then they find out what it’s about, and then make a purchase decision. If your cover doesn’t stand out among thousands of other books, how will you make sales? Are you really that good at marketing?

I suggest you either hire a professional graphic designer to do the work for you, or take time to do it yourself if you have some basic design skills. And being a clip art maniac in Microsoft Publisher 97 doesn’t count when we’re talking graphic design (or anything worthy of showing another human being for that matter).

Your book is the core of what you’re going to sell to the world. But if your cover is so bland and/or ugly that people who would otherwise enjoy your book pass right by it, you’ve got a problem. If you create a first impression, via decent or great cover art, you’re telling the prospective reader “this book might not be total crap.” On the other hand, if your cover art really sucks, that same prospect is going to say something like this: “Wow, what a piece of total crap.”

Don’t let that happen to you. Take the time to create a great book cover. If you don’t have the skills, invest the money in a great cover.

Cover images alone won’t sell a book, but they sure help.

How Easy is it to Publish to the Amazon Kindle Platform?

How easy is it to publish your work to the Amazon Kindle platform? It’s actually pretty easy. The hardest part is doing the writing, editing, rewriting, and more rewriting. Fortunately, once you get the writing done, publishing will seem like a breeze.

This isn’t going to be a detailed how-to. That will come later. Instead, this will be the first of a few introductions to pieces of the indie publishing puzzle.

You’ll need two things, and while one costs money, you can use it free for a month. The other is just free anyway, because it’s Amazon.

Kindle Direct Publishing

This is where you publish your works. You should be able to sign up and sign in with your existing Amazon account. Then you’ll need to edit your account settings to supply tax and payment information. That’s important if you want to get paid. And who doesn’t want to get paid?

Here’s the link — go there, set yourself up, and bookmark it: KDP.

Scrivener

This is a great writing tool that will help you compile your work and format it for the Kindle platform. Seriously, it’s super easy. I read some documentation, watched some tutorial videos, experimented, and then my book was ready to publish.

You can do all of your planning and writing within Scrivener, or you can write in Google Docs, or Pages, or Word, or whatever is your preference. If you write elsewhere, you’ll need to copy it all into Scrivener documents and format them, and then compile. It’s a couple of extra steps to use a different text editor or word processor, but it’s really whatever you like.

This tool isn’t free, but you can use it for free for a month. I used it and published my book before the trial period was up. Then I bought it because it’s awesome. Windows and Mac versions available. Check it out here: Scrivener. Want to see just how easy it can be? Check out this Ben Nesvig video about how easy it is.

And Next Time…

Now go follow both of those links, play around, experiment, and see if Scrivener will work for you. In my next post, I’ll talk a little bit about the importance of good cover images. So if you don’t want to miss out on that, find me @calebrogers or on Google+. And if you want advance notice when my new books are coming out, and other cool stuff, sign up for the newsletter in the box below.

Having the Courage to Take that First Step

“My writing isn’t good enough.”

How many times have you heard someone say that about their own writing? How many times have you said it about your own? There might be a right time to jump in, and there might not be. To be honest, that’s irrelevant. What matters is that you take the first step.

Want to write, paint, make video games, own a successful business, become a chef, or anything? You’re not going to be able to without first taking a step. Look the direction you want to go, and take a step.

It’s hard. You’ll doubt yourself. Others will doubt you, too. But none of that really matters. It’s scary to step out of line to find your own way through life. It doesn’t matter if you’re afraid. It doesn’t matter that every waking moment is covered in doubt or even a hint of shame for what you want to become.

All that matters is that you rise up and take that first step. Without that, you’re going nowhere.

Are You a Writer or a Content Creator?

Do you consider yourself to be a writer, or a multi-platform content creator? One of the fun things about living and working today is that you get to create awesome stuff that was unreachable to most just twenty years ago. The tools that used to be available to the few are now available to us all.

Blogs, podcasts, video…all of this is easy to create and distribute. My phone even shoots 720p HD video, so if I want to shoot a video, I can do it whenever. This isn’t new to anyone, but using these tools to create content might be.

If you write books, and that’s all you do, I think you’re missing out. We have the opportunity to be creators and distribute our work across multiple platforms to most of the developed world. Use that technology to promote your work, your ideas, and to give yourself more creative outlets.

For example, book promo videos are a great way to use new technology. These can be something like a movie trailer, or they can be you talking about your upcoming book. They can be whatever you want it to be. Here’s one I created for Deka, and here’s a much better one for a book called Noctural, which I learned about via Sword & Laser.

Since we have these tools available to us, I say use them. Take the time to get yourself and your ideas out there in more than one format.